The Role of Public Relations free essay sample

A well-documented paper describing how public relations fits into the corporate and political world. This paper deals with how public relations has become an integral part of most successful corporate entities and how and why these corporate and political entities must build their own personal definitions on the role of public relations in modern business practices. First and foremost, PR serves as an educational tool for managers, employees, and customers. It can explain and demonstrate the quality vision of a corporation when presented in a true and real fashion. Moreover, public relations personnel must always be evaluating the concepts of this vision of quality. Constant evaluation must lead to improvements of the vision so as to avoid a stale plateau in the progression of the company. In line with avoiding stalemate and plateau, PR personnel must also avoid the use of traditional means by which to present their information. Credibility is lost without originality, and corporate employees tend to have a short attention span if they have already seen the used presentation method before. We will write a custom essay sample on The Role of Public Relations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The information that is being presented to the company must be valid as well. This responsibility also falls on the shoulders of public relations. By integrating ones work into research, marketing, and surveying public expectations, PR personnel can, narrow the gap between what customers expect and what they receive from an organization.[1] The main purpose of public relations teams is communication. This point was stated earlier by Cutlip. This communication is a constant process, thereby establishing the responsibility of PR people to be able to provide information on demand. This ever-running cycle of communication causes a long-term outlook within public relations professionals. They, therefore, become future planners for corporations as well.